About Tas'heel Finance United Company for Financial Services | Tasheel Finance

About Tas’heel Finance

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United Company for Financial Services “Tas'heel Finance” is a closed joint stock company that is a fully owned subsidiary of United Electronics Company. “Tasheel Finance” specializes is providing Shari'ah compliant financing solutions and is governed by the Saudi Arabian Monetary Authority.  
 
Tas’heel Finance was established as the first digital platform that caters to the customers financial needs in the Kingdom of Saudi Arabia. Tas’heel Finance enables customers to enrich their lives and fulfil their aspirations by providing a variety of financial solutions in an effortless and fast process without the need to have a guarantor or a salary transfer.
Our Vision

Enable our clients to enrich their lives and achieve their ambitions by providing effortless financial services through innovative digital solutions.

Our Mission

To be a dynamic organization that provides a unique digital experience to enable our clients to meet their financial needs by integrating quality of service, investing in digital transformation and focusing on customer needs and goals in a fast and efficient manner.


Mr. Fozan Al Fozan (Chairman)

Mr. Al Fozan is one of the leading entrepreneurs in KSA. He is a board member in multiple well known organizations such as Al Fozan holding company, Madar for Building Materials, Madar for Electric Materials, United Electronics Company, Nawah Holding and others. He has been appointed the Chief Executive Officer for Madar holding, Kaian international and others. He holds a Bachelor Degree in Administration from King Soud University in 1993



Mr. Mohamed Galal Ali Fahmi (Vice Chairman)

Mr. Galal has a Bachelor Degree in Accounting from Ain Shams University, Egypt. He is currently the CEO and board member at United Electronics Company. Prior to joining United Electronics Company, Galal worked at P&G for more than 10 years in many senior positions. He has 30 years of experience in the field of retail and strategic planning.



Mr. Abdullatif Ali Al Fozan (Board Member)

Mr. Al Fozan is a board and committee member in a number of well known reputable entities in KSA among which AlFozan Holding Company, United Homeware Company, Al Oula real state Company, Alpha Capital, etc. In addition, he is currently the corporate investment director at AlFozan Holding Company and the managing director for Nawah Holding Company. Prior to that, he held several positions in banks and consultancy firms. He holds a Bachelor Degree of Arts with honors from University of Toronto.



Ms. Kubra Shehabi (Board Member)

Ms. Shehabi is a senior banker with 24 years experience with Investcorp, JP Morgan Chase, Al Salam Bank, and currently First Energy Bank. Ms. Shehabi has an extensive experience in Risk Management. She graduated from University of Bahrain with a Bachelor’s Degree in Business Administration in 1992, MBA in Investment and Finance from University of Hull – UK in 1996, and CPA from Illinois-USA in 2002



Mr. Adel Al Mangour (Board Member)

Prior to joining The Family Office, Mr. Mangour was the Managing Director of Wholesale Banking at Gulf International Bank. He also held senior management positions at Arab National Bank (Chief Credit Officer) and J. P. Morgan Chase Bank (Corporate Finance) and served on the Board of Directors of the Saudi Credit Bureau. Mr. Mangour holds an MBA from Portland State University School of Business.



Saad Abdel Aziz Al Khalab (Board Member)

Eng. Saad is one of the leading figures in the banking sector in KSA and has held several senior positions including being COO of SABB KSA and HSBC Oman. Following that, Eng. Saad has been appointed as Vice Transportation Minister, where he assisted the Minister on the management and development of the transportation strategy in the Kingdom of Saudi Arabia. On June 2018, Eng. Saad has been appointed as the acting president of the Saudi Ports Authority “MAWANI”. He holds a Bachelor Degree in Electrical Engineering 1992 from King Fahad University of Petroleum and Minerals


Muzaffer Hamid - Chief Executive Officer

Muzaffer is an experienced banker with over two decades of experience across various geographies in CEEMEA and ASIA-PACIFIC. A seasoned professional who was involved as a member of the founding team for various business units across Corporate, Consumer and Mass-market banking & finance. He has led various teams for successful launch of green-field business operations across various countries.  He started his career with Citibank UAE in the Global Corporate & Investment bank, then to South Africa and his last assignment in Citibank was in Bahrain where he was was leading as the Chief Operating Officer. Post Citibank, he joined as a founder member of Dunia Finance a green-field Consumer Finance set-up in the UAE as Chief of Operations. Muzaffer worked across geographies of Ukraine, Russia, China, India and other countries across ASIA-PACIFIC to successfully launch and transform businesses. He has a MBA degree in Technology Management and a Bachelor’s degree in Banking & Finance.​


Gururaj Balakrishna - Chief Operating Officer

Gururaj Balakrishna serves as the Chief Operating Officer of Tas’heel and is one of the initial founders of the Organization.​Guru has over 25 years of Banking experience, predominantly in the Risk and Operations function. Prior to moving to KSA, Guru was Chief Credit Officer and acting Chief Risk Officer at Dunia Finance LLC, UAE.​ Guru started off his career at Citibank N.A. where he spent more than a decade in the Asia Pacific and CEEMEA regions in a variety of senior roles. Guru is also a seasoned trainer and is certified in advanced Credit and Collections trainings.​He holds an MBA from TAPMI, India and has also completed the Accelerated Development Program at the University of Chicago’s Booth School of Business.​


Shahrukh Lali - Chief Risk Officer

Shahrukh serves as Tas’heels Chief Risk Officer. Shahrukh is responsible for the overall Risk Management of the company including Credit Risk which is the core activity in any lending business.​Shahrukh Joined Tas’heel from eXtra (United Electronics Company) where he was responsible for setting up and then managing the Instalment Sales Business.​Prior to eXtra he has worked in both local and multinational Banks within and outside KSA focusing on Consumer Finance business for over 25 years.​


Haitham I Khoja - Head of Marketing

Haitham Khoja serves as Tas’heels Marketing Director. Haitham is responsible for brand equity, the e-overall look & feel and influencing the consumer experience.​Haitham joined Tas’heel from Tadawi Healthcare where he served as Marketing Director building the Alhayat pharmacy brand, increasing footfall and the introduction of Hayaty loyalty program. Prior to Tadawi, Haitham comes with a mixed experience of FMCG, advertising and consulting. He is an entrepreneur who has co-founded Elixir business consulting and Quantum Ideas Company.​


Ramy Askar - Head of Finance

Ramy Askar serves as the Finance Director. Ramy is responsible lead the finance functions of the company with emphasis on strategic planning, governance, control, risk management, working capital optimization, management accounting and bottom line performance. Ramy has joined Tas’heel from eXtra (United Electronics Company) where he served as Financial Controller with an experience over 18 years in Retail Business functions, (accounting, controlling, Corporate finance & process implementation), Monitoring Finance Portfolio and the relevant credit risk. Seasoned in regards to IFRS, IAS & taxation


Ravindran Ramiah - Head of IT

Ravindran Ramiah serves as Tas’heel’s IT Director . Ravindran is responsible for defining and executing an IT Strategy in alignment with the organization’s goal of providing a secure, seamless and enhanced digital experience to the customers. ​ Ravindran joined Tas’heel from Commercial Bank International where he was responsible for setting up the technology and product infrastructure for the Islamic Window. He comes with a vast experience of managing critical technology projects in the banking sector.​


Eisa Al Dossary - Head of Human Resource

Eisa Al Dossary serves as Tas’heels HR Manager. As a member of the Senior Leadership Team, he works to implement HR best practices that support Tas’heels long-term strategic objectives and is responsible for providing senior level human resources support in the following areas: staffing, employee relations, operational and human resource policies .​ Eisa has 18 Years of experience and joined Tas’heel from Marafiq – Saur Operation and Maintenance Company (MaSa) where he served as Human Capital Development Manager (A) handling the manpower planning, learning & Development, L&D policies and procedures. Prior to MaSa, he worked in Aramco, Emiratis Steel, Saudi Aramco Total Refining and Petrochemical Co. in the field of HR.


Jassim Khalifa - Head of Sales

Jassim Al-Khalifa serves as the Sales Director at Tas'heel. Prior to joining Tas'heel, he was Head of Retail inAXA Insurance from 2012 to 2018. Jassim has been working in the financial sector for 18+ years, having joined Norwich Union in 2001 until 2005 where he held multiple positions. He also worked in HSBC for their operation in Saudi as the first local recruit to head Products & Business Development for both Life & P&C from 2005 until 2010 after which he was Head of Commercial & Personal Lines - P&C and Health at Wala'a Insurance Company for a year. Jassim is business Graduate from Royal Commission - Jubail Industrial College.


Ayman Ahmed Al-Zayer – Head of Compliance (Acting)

Ayman has 18 years experience with extensive exposure to Compliance, Audit and Accounting. Prior to joining Tas’heel, he was the Head of Compliance in Nayifat Financing Company where he helped in establishing and sustaining the Compliance & AML Department over there. He supported Nayifat growth during the past 5 years while he ensured and maintained a full compliance with SAMA rules resulting into ZERO violations. Ayman is a Certified Compliance Officer and has also worked with Deloitte (Auditing Firm) for 4 years, Shipping Co. for 1 year, PepsiCo. (Snack) for 3 years and Saudi Hollandi Bank for 6 years.


Mazen Al-Zayer – Head of Internal Audit

Mazen Al-Zayer is Tas'heels Head of Internal Audit. Mazen is responsible to manage and perform financial and non-financial internal audit for the Company as per the international audit standards and SAMA regulations. He joins Tas'heel from Dallah Albaraka where he served as Head of Internal Audit. He started his career with Samba Financial Group in Corporate Department and has various experience over establishing internal audit department, preparing risk based audit plan, charters, manuals and other related special assignments at different industries such as financial services, oil and gas, manufacturing, contracting, industrial services and trading.

Dr. Salah Fahad Al Shalhoob



Shaikh Salah is a Sharia scholar who procured his PhD from Edinburgh University (UK) and Masters from Al Imam university (KSA). He has led a broad range of engagements in the US, Europe and the GCC with a focus on banking and investment products, real-estate acquisitions, Islamic Insurance management, Listed securities and private equity fund. His product based experience spans sukuks, home mortgages, leasing, SME Financing and asset management transactions. He is an assistant Professor at Islamic & Arabic Studies College of Applied Studies at King Fahd University of Petroleum & Minerals & has written several research papers.​

Sh. Muhammad Ahmad



Shaikh Muhammad has over 10 years of experience as a Shari’a consultant and academic in various parts of Islamic finance.​ He has worked predominantly in the financial services along with retail and investment banking and has expertise in corporate advisory and real-estate funds. Sheikh Muhammad works extensively with leading global and domestic financial institutions across the GCC. His work ranges from redesigning conventional Sukuk organizational structures of funds in the banking, insurance and private equity sector. He procured his Master (A’alamiyah) in Fiqh and Usool ul Fiqh from Jami’ah Ahsan UI Uloom and procured Bachelors in Islamic sciences from Jamia Dar-ul-Uloom.​

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